Love Thy Neighbor[hood]: U32 Is Fargo’s First All-Inclusive Living Concept

Soon to be located at the corner of University Drive and 32nd Avenue North, U32 is Fargo’s first all-inclusive community.


Photos by Paul Flessland
Renderings provided by Roers

If you’re considering building a house or making the move, you’d better know what’s under the snow. To uncover the dirt, we met with local developers to show us what Fargo, Moorhead and West Fargo will soon see. New neighborhoods are in the works with exciting looks inspired by big-city high-rises, San Francisco-style architecture and even urban farm-life. There are new developments popping up everywhere, giving today’s homeowner acres of possibilities. In this friendly neighborhood guide, we’ll show you a few of our new favorites and give you a directory of many others to map out on your next Sunday drive.

Welcome to Fargo’s first all-inclusive community project by Roers. Soon to be located at the corner of University Drive and 32nd Avenue North in Fargo, the U32 apartment community is sure to stun. Beyond its fresh, contemporary lounges and 11 floor plans, this community offers a mile-long list of on-site amenities to create the ultimate living experience.

U32 Crew

The Team
From Left to Right; Kristen Juven, Digital Marketing and Communications Director; Matt Nygard, Development team; Danielle Paulus, Property Management; Lance Ziebarth – President of Construction; Rebecca Molldrem, Architect

All-Inclusivity is In

According to Roers, all-inclusive apartment complexes are common nationwide, but they are officially the first ones to bring this progressive concept to the FM area. For this team, the idea of all-inclusive comes down to one thing, convenience.

“The all- inclusive concept is thriving,” said Kristen Juven, digital marketing and communications director at Roers. “People are looking for lifestyle and convenience and that is precisely what U32 aims to provide.”

For the Roers team, community has been a cornerstone of this project from day one. Last April, Roers began working on selecting a name for the soon to be apartments on the iconic Pony Land site and eventually called on the public to choose the name. Roers received more than 600 votes and the winning name was U32, playing o of its location on the intersection of University and 32nd Avenue North.

U32 Patio

Virtual Tour

Since the building will be under construction through July, Roers worked with Brad Garcia, a project manager and designer at Land Elements to create a 3D virtual environment of U32, complete with virtual tenants. Now, anyone interested in touring the complex can easily do so online by taking a virtual walking tour through the entire building and grounds.

U32 Exterior 3

The Concept

If you’re wondering how far this all- inclusive concept goes, you might be in for a surprise. For future U32 residents, one monthly payment covers all of their housing expenses. Paid utilities include an in-unit washer and dryer, water, sewage, garbage, heat, air, electricity, cable TV and a complete technology package with ultra high- speed internet.

U32 Gym

U32 Interior 1

After the utilities, there is more that separates U32 from all of the rest. U32 is a fully-loaded community that comes with an indoor pool, hot tub, sauna, 1,800-square-foot gym, lounge with kitchenette and TV, racquetball court, yoga studio, technology wired conference and study rooms, communal area with fire pit, sand volleyball court and basketball court. U32 will also be offering free and private yoga classes from Mojo Fit Studios.

U32 Study Lounge

For added security and convenience, U32 will have keyless entry, 24/7 surveillance, front door MATBUS pick-up, biking and walking trails and ample underground and lot parking.

U32 Courtyard

Inside U32

With a living concept designed around community and a modern lifestyle, the apartment aesthetics include a clean but edgy design with organic elements. Private bedrooms, stainless steel appliances, wood laminate flooring and an in-unit laundry room are just a few features that create a comfortable home environment.

U32 Lobby

In the lounge and common areas, wood beams, Edison bulb chandeliers, industrial pendants and hardwood planked accent walls will create an urban oasis amidst colorful, handcrafted furniture.

“U32 should be as much of an experience, as it is a place to live.” Kristen Juven, Roers Digital Marketing and Communications Director.

U32 Kitchen 2

“U32 is experience, lifestyle and environment centric with a design that organically mimics this,” said Juven. “The overall design is a mix of edgy, modern, urban and rustic. It’s about creating an atmosphere-driven space that fosters a unique community experience for tenants.”

U32 Laundry Room

Floor Plans

U32 offers 11 different floor plan options to provide residents the perfect fit. There are three efficiency layout options and multiple options for one to four bedrooms. One of the four bedroom units will o er a rooftop patio.

U32 Efficiency

U32 1 Bed

U32 2 Bed

U32 3 Bed

U32 4 Bed

Where does U32 fit in the community?

With such a unique living concept, we wondered just who U32’s perfect tenant was. “Obviously, because of the location, it’s a prime spot for students and is right on the MATBUS route, but we believe that U32 will fit a wide demographic,” said Juven. “Because U32 is built around community and lifestyle, we hope to meet the needs of anyone interested in an upbeat, convenient and urban environment.”

U32 Exterior Street View

“As Fargo becomes increasingly progressive, we knew we had an opportunity to bring a transformative, and refreshing solution to apartment living,” said Juven. “This new style of living caters to any lifestyle, and aims to enhance the lives of its residents. U32 should be as much an experience as it is a place to live.”

Price Ranges

At U32, the price ranges will vary by bedroom, number and style. For those who have interest, contact Roers for a complete list of layouts and pricing. Just remember, the rent not only includes the apartment, but all the in-unit amenities, utilities and community features as well.

Opening Soon!

Construction has begun and U32 has plans to open its doors to residents on August 1, 2017. Lease reservations are available now and hard-hat tours will soon be open to the public.

For more information:

Roers / U32
1151 32nd Ave. N, Fargo
[email protected]

Go Online

Go to to find 3D and 2D floor plans and take a virtual tour through the community.


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