Ask the Expert: Kitchen Design & Trends with JW Kitchens

Have you ever wanted to get in the mind of an industry expert? In this ongoing series, we sit down with experts of a certain field and get answers to some frequently asked questions. This month, we spoke with Audrey Newman of JW Kitchens and learned all about kitchen design and execution.

Photos courtesy of JW Kitchens

For many, the kitchen is the heart of the home. An impeccably designed kitchen has the power to turn a regular house into a real stunner. To learn more about what goes into crafting some of the area’s most jaw-dropping kitchens, we spoke with certified kitchen designer Audrey Newman of JW Kitchens. With technological advances and design trends ever-shifting, working with a professional on your kitchen needs is a must.

What services do you offer at JW Kitchens?

We are a full-service appliance retailer offering installation and repair, along with cooking classes to learn about your new or future appliances. We offer kitchen design services, project management and all aspects of kitchen remodeling, from initial design through installation of all related products.

What services do you provide that set you apart?

Our showroom is live, so you are able to try out the appliances before purchasing, as well as attend cooking demonstrations. 

We start your remodeling or new construction project by selecting appliances first, then designing the kitchen around them. We can provide every piece of the project from start to finish including the flooring, lighting, hardware, wall treatments, appliances, plumbing products, countertops and cabinetry, all at the same or lower prices that people find elsewhere.

How do you work with customers to make their vision come to life?

We start by learning about the client, their family, lifestyle, interests, and budget, then begin creating several design ideas to bring their dream space to life.

What are some trends you’ve been seeing lately? 

  • “Connected or Smart” appliances
  • Layered lighting applications
  • Clean lines with mixed materials
  • Interesting ceiling and wall treatments
  • Natural materials such as stone and wood
  • Built-in and hidden appliances
  • Outdoor kitchens
  • Art… lots of beautiful artwork

What are the most important things to do first when planning for a new kitchen, whether new construction or remodel?

Educate yourself on appliances, cabinetry, lighting, etc. and be sure you are working with a professional trained specifically in kitchen design.

What are some of the newest advances in technology and designs for appliances?

Wifi connected appliances are becoming huge! Start your oven from your car, make your coffee from bed, be notified if you forget to turn the oven off and the list goes on and on. Also, steam cooking is becoming more popular, which is great for cooking healthy, faster, easier and more convenient than traditional ways of cooking.

What are some of the most important features or qualities to look for in cabinetry?

Be sure to ask about the quality of the construction, the finishing process, framed versus frameless, drawer construction, door hinges, even the shelves and “locking” shelf clips are important. There is a huge difference in features, construction and finish qualities from one cabinet to the next.

JW Kitchens
5675 26th Ave. S, Suite 144, Fargo


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